ABOUT Primary Care International
The PCI Academy is a product of Primary Care International (PCI), a social enterprise passionate about strengthening primary healthcare globally in order to get quality healthcare to all. At PCI, we have a clear mission to improve primary healthcare systems in underserved, emergency, and conflict-affected settings. We work with partners to strengthen the primary healthcare workforce and the systems around them, with a particular focus on non-communicable diseases (NCDs). PCI was founded in 2014 by Red Whale, a leading British medical education provider for primary care practitioners. Current partners range from the WHO and UNHCR through to Ministries of Health through to NGOs including MSF and the International Rescue Committee. 

Our story

In 2013, a group of friends sat around a kitchen table in Oxford. Together they brought expertise in evidence-based clinical guidance, medical education, innovation, enterprise and development. Above all, they shared a passion for primary healthcare. They were frustrated by the lack of opportunity for primary healthcare teams to fulfil their potential in weak or fragmented healthcare systems around the world, resulting in preventable deaths every year, particularly as a result of chronic disease in resource-poor settings.

They decided to use their experience, knowledge and connections to begin to tackle this. With seed funding, resources and technical assistance from founding partner Red Whale (a leading British medical education provider), Primary Care International (PCI) was formally registered and began life as a social enterprise the following year.

Since our launch in 2014, PCI has:
  • Reached 6,000+ healthcare workers
  • Seen 91% of our trainees make changes to their practice as a result of our training
  • Reached healthcare workers in 70+ countries around the world

Transforming Health Systems

DIgital learning
Learn new skills
Online certifications
Innovative approaches

At PCI, we have a clear mission to improve primary healthcare systems in underserved, emergency, and conflict-affected settings.

Primary care is the first place you go for healthcare and where most people will receive this care from a health professional such as a family doctor (GP), nurse, midwife, pharmacist, or optician. Its main goal is to provide ongoing and easily accessible health services to people in their community, meeting most of their health needs. Our programs have expanded to over 70 countries in the last decade, working with partners to improve access to primary care in low-to-middle-income countries and regions facing humanitarian crises.

Our approach to primary care delivery sets us apart from other organisations. We co-produce our learning programmes with practising clinicians to ensure they are tailored and context-specific. We focus on strengthening primary care systems and training health professionals to provide complete and integrated primary care.

We have particular expertise in supporting integration of non-communicable disease (NCD) care in primary care. NCDs like heart disease, diabetes, cancer and mental illness represent a particular challenge to overstretched health systems. They now make up 7 of the world’s top 10 causes of death. Without a strong primary health care system, NCDs are often unrecognised until they cause significant disability or premature death, as well as making people more vulnerable to infectious disease.

By 2025 we aim to reach 25,000 healthcare workers globally, caring for 7 million people.

Through our ‘Co-create, Coach, Catalyse’ model, we partner with others to co-create, learn, innovate, catalyse change and advocate.
With a firm belief in compassionate, person-centred healthcare, PCI occupies a unique position, bringing deep clinical and systems expertise to integrated primary healthcare
Steve Murigi

Our Ethics

We believe that healthcare is a human right. We pursue ways of working that uphold ethical approaches that safeguard and promote:


by ensuring multiplicity (of voices and capacities) in our work, partnering around shared vision and working with humility and authenticity


by strengthening healthcare in a manner that is fully respectful of all forms of diversity and individual rights


by embedding truth and transparency in our purpose and methods


by combining inclusivity with fairness whilst combating discrimination

Meet the PCI Academy

Dr Mamsallah Faal-Omisore

Clinical Director
Mamsallah is a practising GP in London and Lagos and Faculty at the Healthcare Leadership Academy, Lagos.

Dr Penny Milner

Senior Clinical Associate
Penny is a GP in South East London. She also teaches evidence-based medicine and communication skills to specialist trainees and medical students, and has international experience in family medicine & nurse mentorship.

Dr Helen Bygrave

Senior Clinical Associate
Helen is a GP in East London. She is also NCD Advisor for the MSF Access Campaign and provides technical support for their HIV/TB project and to WHO and the International AIDS Society.

Dr Khairat Al-Habbal

Clinical Associate
Khairat is a GP, medical educator, consultant and researcher. She runs an in- and outpatient practice in Beirut and is also a faculty member at a prominent medical school in Lebanon teaching family medicine and social medicine.

Dr Reina Alameddine

Clinical Associate
Reina is a GP and medical director of a primary healthcare centre in Beirut. She also works for a health economics and outcome research consultancy firm.

Dr Kiran Cheedella

Clinical Associate
Kiran works as a GP in the UK and with Queen Margaret University and the College of Medicine and Allied Health Sciences, Sierra Leone on NCD action research projects.

Dr Anushka Mehrotra

Clinical Associate
Anushka is a GP in London, She has experience working in migrant health, and as a digital health leader, both privately and in the NHS where she is Medical Director for a GP Federation.

Dr Silvia Okamgba

Clinical Associate
Silvia is a Family Physician in Addis Ababa, Ethiopia. She holds a Masters Degree in Health Policy and Planning from LSHTM and a Diploma in Tropical Medicine from the Royal College of Physicians.

Dr Lucinda Hiam

Clinical Associate
Lucinda has worked as a GP in London and with MSF in Jordan. She holds an honorary research fellow position at LSHTM, and is undertaking a part-time DPhil at the University of Oxford.

Dr Caroline Jones

Clinical Associate
Caroline trained as a family medicine doctor in the US and now works as a GP in an inner-city practice in the UK. She also holds a Masters in Public Health.

Tineke De Groot

Clinical Associate
Tineke is a Nurse and Educational Trainer. She has worked in a variety of primary health care settings globally and is currently training healthcare professionals in the Netherlands prepare to work in low-income settings.

Dr David Mazza

Clinical Associate
David is a GP on a remote Scottish Island. He has worked in both undergraduate and postgraduate medical education and as a palliative care facilitator and lecturer in the UK and in India.

Enrique Castro-Sánchez

Clinical Associate
Enrique trained in nursing in Spain and public health in the UK. He is currently a lecturer, postdoctoral researcher and consultant nurse in communication and research.

Dr Marian Davis

Clinical Associate
Marian is a GP, basedin the UK, whilst also working in a variety of settings globally, working alongside teams developing services, mentoring and delivering education materials. 

Dr Peter Le Feuvre

Honorary Clinical Advisor
Peter is a GP with thirty years experience in family medicine. In addition to his work with asylum seekers for the NHS, he has extensive international experience, including four years working in Tunisia.

Dr Sarah Montgomery

Honorary Clinical Advisor
Sarah is a GP with extensive international experience in building capacity in healthcare professionals in resource-poor settings, with a focus on pragmatic, evidence-based training and support.

Robert Edilu

PCI Academy Facilitator
Robert is a Clinical Officer in Uganda and PCI Academy facilitator. He was a previous learner on PCI's face to face course: alumni turned facilitator.